It won't be a land in addition to its other types until it enters the battlefield
Assuming each player plays at least one spell on their turn, The Lord of Blood will have its ability trigger four times, and with lifelink wed gain life on each trigger
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I wanted to jot down a few thoughts on what the changes are and what, if any, impact there is on folks looking to do the whole raw to grade thing
(1/19/2018) You must choose a word in a language each player understands
Your win con is probably using cards like Tezzeret, Master of the Bridge and such to lean into the life loss aspect, but you could do any number of wincons really