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This book places strategic planning in a new conceptual framework that is oriented to interactive leadership rooted in human agency and values
conceptually-focused teaching and learning
Kazunori Ito
NET features including regular expressions
More than 350 new and proven real business examples
Services Marketing: Concepts, Strategies, & Cases statistics This book places strategic planningExplore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end of chapter cases address current global issues, such as