If the phrase "Conclave Exile" wasn't clear enough, you can actually see that Ghired is still wearing some of his Selesnya-issued armor, including his old shin guards and a piece of Selesnyan plate mail strapped to his stomach
We could probably have found room for Gwen Stacy and Miles Morales in a non-Spider-Man specific set, but there wouldnt have been room for Aunt May. McCall says that designing for a Universes Beyond set flips the worldbuilding on its head, in that a typical Magic set needs its cards to lay the groundwork of its location and setting while also being fun to play with in order to get players on board, whereas most people already have some familiarity with a character like Spider-Man
Assuming you have a graveyard-inspired deck (which is pretty common with this color in Casual Land), this has a lot of power
We break those formats down further below
Blaziken FB and Blaziken FB Lv.X do a couple of things that this deck appreciates
ZA: Esper Charm is specifically there as a better and cheaper Hieroglyphic Illumination that has the benefit of removing Blood Moon, or Pyromancer Ascension which is now cropping up in Izzet Phoenix lists